Top 5 Personalization Apps on Android in Australia Q4 2021

In the fourth quarter of 2021, the top five personalization apps on the Android platform in Australia showed varied performance trends in terms of downloads, revenue, and active users. This data, sourced from Sensor Tower, provides a detailed look into their performance metrics.

Zedge™ Wallpapers & Ringtones saw a gradual decline in weekly revenue from around $1.1K at the start of October to approximately $961 in late November, before a slight recovery to $1K by the end of December. Downloads fluctuated, starting at 2.5K in early October, dropping to 1.6K in November, and then peaking at 2.3K in the week before Christmas. Active users followed a similar pattern, decreasing from 11.6K in late September to around 9.3K in early December, before rising again to 10.2K at the end of the year.

Facer Watch Faces exhibited an interesting trend with revenue peaking at approximately $1.2K in the final week of December. Weekly downloads had a significant spike, reaching 3.7K in the week leading up to Christmas. Active users increased dramatically from 2.3K at the start of October to 5.4K in mid-December, before settling at 4.8K by the year's end.

Real Followers & Likes via Tag showed consistent weekly revenue with a peak of $719 in early November. Downloads remained steady, generally staying below 300, with a slight increase to 245 in the last week of December. Active users hovered around 3K throughout the quarter, peaking at 3.3K in late December.

Edge Lighting - Borderlight had fluctuating revenue, peaking at $582 in late November. Downloads remained relatively stable, with a high of 1.2K in the week before Christmas. Active users increased from 1.2K in late September to 1.5K by the end of December.

Nova Launcher Prime experienced a notable surge in weekly revenue, jumping to $342 in the week before Christmas. Downloads also spiked significantly, reaching 898 in the same week. Active users followed this trend, rising from approximately 210 in late September to nearly 600 in mid-December.

For more detailed insights and analytics, visit Sensor Tower.